Complimentary Book & Instructional Materials

For faculty interested in integrating The Opportunity Analysis Canvas into an existing course, or offering a new course based on The Opportunity Analysis Canvas, use the form below to register for free access to instructional materials to include a sample syllabus, lecture slides, and assignments. Upon verification of your faculty credentials, complimentary access to the online version of The Opportunity Analysis Canvas will be provided for you.

 

"The Opportunity Analysis Canvas" is available in print from Amazon and select retailers.

Chapters

  1. Introduction

  2. What are entrepreneurial opportunities?

  3. What is strategic decision making?

  4. Part I - Thinking Entrepreneurially

  5. Entrepreneurial Mindset

  6. Entrepreneurial Motivation

  7. Entrepreneurial Behavior

  8. Part II – Seeing Entrepreneurially

  9. Industry Condition

  10. Industry Status

  11. Macroeconomic Change

  12. Competition

  13. Part III – Acting Entrepreneurially

  14. Value Innovation

  15. Opportunity Identification

  16. Next Steps

 

An online version of "The Opportunity Analysis Canvas" is also available.

 
OAC Online.PNG